The Growth of Urb Gummies in 2025: Consumer Trends & Market Insights

A Record Year for Hemp Edibles

The hemp edible market has entered a new phase in 2025 — bigger, more competitive, and more trusted than ever. Leading that charge are Urb Gummies, a product line that has turned from boutique curiosity into one of the most visible hemp brands in the United States.

Industry analysts estimate the global cannabis edibles market will reach nearly USD 14.8 billion in 2025, expanding toward USD 54 billion by 2034 at a CAGR of about 16 percent (GMI Insights).
Within that, gummies dominate as the preferred format for new and returning users alike — offering consistent dosage, flavor familiarity, and a discreet experience (Towards FnB).

Why Gummies Took the Lead

Unlike tinctures or capsules, gummies simplify the entire user experience. They provide fixed THC amounts per piece and remove the guesswork from dosing.
The CBD gummies sub-segment alone was valued at roughly USD 4.7 billion in 2024, projected to reach USD 38 billion by 2034 with a 10.8 percent CAGR (Globe Newswire, 2025).

That kind of growth has made gummies a cultural bridge between wellness, recreation, and convenience. Consumers now see hemp edibles less as a “niche indulgence” and more as a practical tool for relaxation or nightly wind-down — much like the evening glass of wine they’re replacing.

Urb’s Place in the Boom

Founded under Urb Finest Flowers, the brand became one of the first to deliver hemp-compliant Delta-9 THC edibles nationwide while keeping every batch below 0.3 % THC by dry weight, per federal standards (Urb Shop – About Us).
Each gummy typically contains 10 mg of hemp-derived Delta-9 THC, giving consumers an approachable, standardized dose (Cannabuddy Listing).

From live-resin blends to THCP-infused lines, Urb’s flavor-driven formulations and clear labeling created a benchmark for compliant hemp brands. Their strategy centers on lab transparency: every product links directly to third-party Certificates of Analysis (COAs), confirming potency and purity before sale. Learn how to read COAs here.

The Consumer Shift: From Smoke to Snack

The 2025 consumer profile looks very different from just three years ago.
Demographic research shows that new entrants into the hemp market are older, more health-conscious, and less likely to vape or smoke. Gummies offer the perfect alternative — no odor, no combustion, and predictable duration.

Retailers across the country echo the same pattern: edibles now outsell tinctures and pre-rolls combined in many hemp-compliant states.

At Triangle Hemp Wellness, this shift is clear. The retailer has seen a steady rise in repeat customers for Urb Gummies and other hemp edibles, especially among buyers aged 30–50 who prefer a mild, controlled experience. “Consumers want legality, consistency, and clarity — Urb has managed to make that combination appealing,” says the store’s merchandising lead.

Regulation Still Defines the Market

Despite booming demand, regulation continues to shape the path forward. The 2018 Farm Bill legalized hemp derivatives with ≤ 0.3 % Delta-9 THC, but state laws vary dramatically. Some, like Texas, are debating bans on hemp-derived intoxicants (AP News, 2025), while others, including New York, are seeing price drops as legal supply expands (NY Post, 2025).

This patchwork creates both challenges and opportunity. Brands that invest in compliance infrastructure — lab testing, packaging accuracy, child-resistant seals — are building long-term consumer trust. Urb’s QR-verified packaging and transparent COAs are examples of how the best brands are adapting to evolving laws.

Retailers Double Down on Transparency

Retailers like Triangle Hemp Wellness have responded by tightening their own verification processes. Each Urb product offered online includes its COA, full ingredient list, and clear cannabinoid content per serving. This “open-label retail” model has proven essential as consumers become more informed.

According to Towards FnB, consumers now rank “lab-verified quality” and “traceable sourcing” among the top three purchase drivers for hemp edibles — ahead of price. In other words, trust converts.

What 2026 May Bring

Looking ahead, analysts expect the hemp edible market to keep expanding into mainstream health-and-wellness channels.
Potential tailwinds:

• Functional formulations (e.g., gummies for sleep, focus, or mood).
  

• Better regulation leading to clearer national standards.
  

• Retail diversification into supermarkets and wellness boutiques.
  
  

Urb is likely to remain a key reference brand, both for compliance innovation and consumer engagement.

For retailers, the formula is simple: transparency, education, and verified sourcing. As Triangle Hemp Wellness notes, “When you make lab reports part of the shopping experience, customers reward you with trust — and repeat business.”